Yutumomo Creator Paul Gelinas

We welcome the amazing Paul Gelinas (Juh-lai-nus) to the UWC podcast! Paul is the creator of Yutumomo (Yoo-Too-Moe-Moe), the world’s first milk candy whiskey, inspired by traditional Asian Milk Candies. Initially launched in China earlier this year, where it has run hundreds of activations, Yutumomo is now coming to the US.

Yutumomo website: https://yutumomo.com/

In 2026 it won Double Gold at the San Francisco World Spirits Competition, Masters at the Spirits Business awards, and named Flavored Whiskey of the Year at the London Spirits Competition.

Gelinas is originally from Brooklyn NY and has spent nearly two decades working in China. He co-founded ChinaBev, the country’s leading independent spirits importer, and COMMUNE, a bar-restaurant chain.

He started as a designer. He was assistant art director on Ang Lee’s Life of Pi and art director for NBC’s Beijing Olympics coverage. He studied at Columbia, holds an MFA from Yale, and speaks English and Mandarin.

Urban Wine Club: https://www.urbanwine.club

Get the free Urban Wine Club app

#yutumomo #spirits #wineclub #winepodcast #whiskey